As a group, we had to design a couple of designs that would fit our mainstream institution, therefore we would have to pick very carefully with regards to the best suit for our company and film. We wanted our logo to include text and a picture. That's why we chose the bottom option as it included the right sized text right next to a picture. The text needed to be bold and out there for people to recognise that company name was 'ZIP-UP' and productions in smaller text as it has less relevance. This picture was better than the other drafts because it all fit perfectly into a shape and nothing was out place. As a group we designed this together to ensure that we all agreed on the design as was happy with it's significance towards our mainstream company and target audience.
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